Our wine recommendation process

The LCBO releases new wines approximately every two weeks throughout the year. Each product goes through Executive Spirits & Wines' proprietary four-step process to evaluate each brand and determine their value based on price, professional ratings and other historical data. After ranking every wine, we select the best overall deal, the five best values wines and the five smart luxury purchases if you're looking to indulge yourself with a treat. Only those wines that meet our strict criteria for delivering the best taste for the dollar make this list.

1. Wine analysis and tasting (the fun part)

Each new wine released through the LCBO is compiled and sorted into categories (country, region, grape type, price). Each wine is scrutinized by reviews by at least 15 major publications and professional reviewers and critics, including our own panel of judges.

2. Value index scoring 

Collected data for each wine is entered into our database and then run through a specialized algorithm. Wines are given an individual value index score based on their price, aggregated rating and our tasting notes. 

3. Category ranking

Wine index scores are ranked within their category and also compared to the entire current release and the historical average. The top selections are charted compared to the ideal score for their price category to determine if they are undervalued, at par value or overvalued.

4. Value sort and selection

The five wines considered the best values are selected and profiled on our site, with specific attention going to the best overall wine deal. Five other wines that are determined to be the best buy for their higher price range make the "smart luxury" list.

About our wine value rating graphic

Executive Spirits & Wines features an easy-to-read value graphic beside every wine snapshot. Our focus is on showcasing great deals on wines under the $30 price-point. 

Familiar within in investment profiles, the matrix quickly shows if a particular product is overvalued or undervalued and where it ranks to other brands in the marketplace. With a quick scan, you'll know if the product is a good value and whether it's worth purchasing. Value is a relative concept based on the direct relationship between a wine's price and its ratings; higher ratings usually mean higher prices but it's not always the case. That's where we can help find you those hidden gems! 

Scoring a rating (in aggregate) over 93 is very tough so just because a wine scores less does not mean it is not fantastic to drink. This index rating is designed to help find good deals for the budget.

Value rating explained in a simple graphic

Professional wine reviewers and publications use different rating systems, some use five stars or ratings out of 10, 20 or 100. Robert Parker's 100-point scoring system has become the most popular despite have its share of critics and deficiencies. It has, however, become an industry standard. Our process gathers scores from a wide number of industry resources, all using a maximum of 100 points for scoring spirits and wines. We find it to be the most versatile scoring method to create significant separation between ratings in a large sample size. Although we don't publish the exact aggregated point total for the wines we analyze, here's how we break our categories down and what they mean to you as a purchaser:


96-100    Extraordinary

90-95     Outstanding

 80-89       Very good   

70-79         Average   

    60-69     Below average

   50-59     Unacceptable


Whisky Advocate follows the same categories as above. Wine Spectator uses a slightly different set of categories for their rating system. More about their system is available at their site. It's worth noting that the one-point difference between an 89 and a 90 score has significant marketing and sales implications to reviewed products. Look for our article soon about how it impacts you when you're at the store!


Alcohol levels

Most wines contain alcohol between the 9% and 15% by volume range. Alcohol is created by fermenting sugar (measured as brix) so dry wines (like sauvignon blanc and chardonnay) tend to feature higher alcohol than typically sweeter wines (such as riesling). For the purposes of our product snapshots, we use five categories for our alcohol levels:


Low - Below 10% ABV


Medium-Low - 10% - 11.5% ABV


Medium - 11.5% - 13.5% ABV


Medium-High - 13.5% - 15% ABV


High - Over 15% ABV


Wine sweetness

Executive Spirits & Wines uses the same guide as the LCBO for its sweetness categories.


XD - Extra Dry: 0 - 8 g/L of residual sugar

No sweetness, clean, crisp acidic finish (big tannic reds like cabernet sauvignon and California chardonnay)


D - Dry: 3 - 18 g/L of residual sugar

No sweetness perceived, well-rounded with balanced acidity (most new world cool climate rieslings)


M - Medium : 18 - 42 g/L of residual sugar

Slight sweetness perceived (warm climate gewurztraminer)


MS - Medium-Sweet: 42 - 45 g/L of residual sugar

Noticeably sweet (such as sauternes and late harvest wines)


S - Sweet: 45+ g/L of residual sugar

Distinctively sweet (vidal or riesling icewine for example)

Price range

Wines are categorized into five different price groups based on their retail price in Ontario LCBO stores (and online). You can find these indicators on wine profiles and their snapshot documents. Prices can change without notice and the LCBO occasionally offers promotional discounts so these ranges are for comparison purposes only.


$ - $10 to $15 per bottle


$$ - $15 t0 $20 per bottle


$$$ - $20 - $25 per bottle


$$$$ - $25 - $40 per bottle


      $$$$$ - $40 or more per bottle